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Coaching Business Weekly Milana Leshinsky ACCPOW Founder & CEO Every week, you will receive coaching business tips on: - Practice Building - Practice Management - Passive Coaching Income I will also let you peek inside my own coaching business! I am candid and straight forward, and don't hold anything back. I will share with you what worked and what flopped!  Subscribe using the form below, and you'll receive instant access to all the past issues: Name: Email: *Your information is never shared, sold or given away

Welcome to ASPOW's Insider - August 29th, 2003 Issue, published 
weekly by the Association of Solo Professionals on the Web, 
http://www.aspow.com.

Contents:

- Editor's Message - Marketing Lessons from Stan the Hotdog Man 
- 10 Secrets of Professional Speakers (PDF Download)
- Resource for Coaches - Submit/Read Self-Improvement Articles
- Take Client Calls at Night to Increase Your Bottom Line

Member Updates & Resources:

- How Do You Know Your Clients Can't Pay More? 
- Brand Your Consulting Brilliance
- Are You Familiar with Trademark Law?
- Build Your Practice with Speaking Tele-seminar (audio)
- Combat E-Mail Viruses with Filters (forum post)

Please, forward this issue to your friends and colleagues!

Build Your Professional Practice Faster!
Tools, resources and support for independent professionals.
http://www.aspow.com
 

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Editor's Message - Marketing Lessons from Stan the Hotdog Man
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Welcome all new ASPOW members and subscribers!

Last night, as I was reading my son his favorite book for the
23nd time, I realized that it teaches some valuable marketing
lessons.

Stan had just retired from his job as a baker, and was starting
a new job - his very own hotdog van.

At first, nobody but a school bus driver comes.  "You are my very
first customer - your hotdogs are free!" Stan says.  Marketing
lesson #1 - giving away fre-e stuff to earn customer's interest
and gratitude.

The same day, Jim, his former co-worker, comes to visit him.  Stan
gives him a fr-ee hotdog and asks to tell all his friends and
neighbors about his hotdog van.  Marketing lesson #2 - ask everyone
you know to tell everyone they know about your business.

The next day more people come up to his van to buy hotdogs.  Two
kids and their parents get out of an old rusty car and ask for
four hotdogs.  Realizing they only have enough money to buy two
hotdogs, Stan says, "You are lucky - today is our special:  buy
one, get one free!"  Marketing lesson #3 - don't sweat the small
stuff, focus on the overall picture - getting and keeping customers
long-term.

One cold winter day, a severe snow storm made several vehicles
become stranded, including a school bus with two children.  Stan
kindly offered the bus driver and the kids to wait the storm out in
his van, feeding them hotdogs and keeping them warm with his extra 
blankets.  Marketing lesson #4 - truly care for people, whether they
are your customers or not.  You'll have their loyalty forever.

While these marketing lessons apply mainly to a new start-up, every
business owner should apply these principles.

Now enjoy this week's Insider!

Warmly,
Milana Leshinsky
ASPOW, Executive Director & Editor
http://www.aspow.com

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Member Updates and Resources
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How Do You Know Your Clients Can't Pay More?
Most coaches and consultants assume that their clients
can't afford to pay more.  You may be surprised to
find out that your clients WILL pay you more,
despite their initial protests

Brand Your Consulting Brilliance
All consulting businesses should have a distinct, sustainable,
and competitive advantage to differentiate their services from
the competition.  Take 6 simple and very practical steps to
brand your business and put yourself apart from the rest

Are You Familiar with Trademark Law?
Everything you ever wanted to know about registering and
using a trademark, with links and resources.  Don't leave
it to chance - learn the law

"Build Your Practice with Speaking Tele-seminar"
Audio taping of last night's class call is available in
the Teleclasses section of ASPOW member area.  You must be
a full (paid) member to access this section

Combat E-Mail Viruses with Filters
If you've been swamped with e-mail viruses in the last
two weeks, you're note alone.  I have personally struggled
with cleaning out my inbox for several days before I finally
put a stop to it.  Find out how you can do it, too!  Posted
by Wayne Davies on ASPOW message board
 
 

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10 Secrets of Professional Speakers (PDF Download)
================================================

In spite of a small bridge line trouble, last night's call
with Paul Evans was a dynamic tele-seminar full of tips
for getting more clients through public speaking.

Paul was kind enough to share some unspoken truths about
public speaking, and even gave us a glimpse into his
Instant Speaking Success products!

You can read his "10 Secrets of Professional Speakers"
in PDF format by clicking this link:

http://www.aspow.com/public/articles/PE_Speaking_Profits.pdf

To listen to the taping of the tele-seminar, scroll up to
see the link (you must a full ASPOW member to access it).
 

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Resource for Coaches - Submit/Read Self-Improvement Articles
================================================

Thanks so much to Paul Evans, once again, for sharing a wonderful
resource with me and seminar participants:

http://www.selfgrowth.com

This is a high-traffic web site where you can submit your own
articles, read self-improvement advice by other authors, and
connect with like-minded professionals.

This is also a great resource to generate product ideas for
your seminars, articles, presentations and books!
 

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Take Client Calls at Night to Increase Your Bottom Line
================================================

by Kevin Nunley

Recently a consultant friend told me how he doubled and tripled
his income in a single month. "I take calls at night," he said.

My friend likes to start work in the evening and keep the fires
burning all night. That was one of the reasons he chose to work
in his own home-based business. Studies show there are a great
many of us who would prefer to work late hours. Internet use is
still reaching a peak after 10pm.

He found, quite by accident, that a LOT of customers like to work
at night. Clients were delighted when they learned they could call
in the evening and get service just as if it were the middle of
the day.

If you work alone and prefer to do your job at night, turn it
into a marketing strategy. Let customers know you are available
after hours. Many work jobs during the day and pursue their special
interests and projects at night.

Being available late saves customers from having to use a lunch
break or sneak away from work to get help or place an order. This
reason alone could easily be enough to get you the sale.

.......................................................
Promote your business with Kevin's Press Release Package.
He writes your release, then sends it to 5,000 media
contacts for just $345.  Reach him at the link below:
http://www.helpingfoot.com/a/knunley.html
 

*********************
Association of Solo Professionals on the Web
http://www.aspow.com
P.S. Access hundreds of articles, tutorials, tele-seminars,
guides, Internet tips, and a complete marketing rolodex for
coaches and consultants on our web site!