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Coaching Business Weekly Milana Leshinsky ACCPOW Founder & CEO Every week, you will receive coaching business tips on: - Practice Building - Practice Management - Passive Coaching Income I will also let you peek inside my own coaching business! I am candid and straight forward, and don't hold anything back. I will share with you what worked and what flopped!  Subscribe using the form below, and you'll receive instant access to all the past issues: Name: Email: *Your information is never shared, sold or given away

Contents:

- Editor's Message: The #1 Underestimated Element of Self-Promotion
- How to get Booked on Oprah
- Featured Coaching Tool:  Are You Enterpreneurial Type?
- Housekeeping Links

Member Updates:

- How Self-Made Millionaires Overcome Procrastination
- Surefire Google Adwords Formula
- View from the Top: Interview with Barbara Walton, ICF President
 

Please, tell your friends and colleagues about this issue!
 
 

Do You Know How to Market Your Coaching Practice Ethically, and Make Your Clients Absolutely Love You?   Now You Do: http://www.assessmentgenerator.com

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Member Updates and Resources
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"How Self-Made Millionaires Overcome Procrastination"
Have you ever got excited about your goals and then slowly
over time lost your enthusiasm? Most people do. The difference
is that the winners in life are able to relight that passion
and desire to keep on going until they get what they want.
What are these rich and successful people doing differently to
everyone else?

"Surefire Google Adwords Formula"
Discover how just about anyone can succeed in achieving success
with Adwords, one of the most popular pay-per-click search engines,
with simple 3-step testing.

"View from the Top: Interview with Barbara Walton, ICF President"
In the exclusive interview with Dr. Barbara Walton, MCC, we learn
some of the views of the ICF President on current coaching issues
and get a glimpse of how being president of the world's largest
non-profit association of personal and business coaches has changed
her life.
 

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Editor's Message: The #1 Underestimated Element of Great Self-Promotion
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Dear Subscriber

Did you know that all it takes sometimes is a small, very simple 
change in your marketing strategy to literally explode your 
business with success?

Dan Kennedy, the author of many marketing books for consultants 
and other service professionals, has written in his book, The 
Ultimate Marketing Plan: "This strategy will never go out of 
style, never run out of gas...As common and well-proven as 
testimonial use is, the absence or underuse of tesetimonials 
remains the number one marketing error I see repeated most 
frequently."

I've purchased products in the past based on testimonials alone. 
In fact, I have a habit of scrolling down to read what customers 
say first, because that's usually when you see the biggest 
benefits a product offers.

Today, business owners with web sites go as far as adding audio 
testimonials on their sites.  To me, this is a bit of an 
overkill, just because their sites take longer to load, and 
require some sort of a plug-in (Flash, RealPlayer, etc.) to work.

Audio testimonials are slick, hi-tech and look cool, but simple 
text testimonials with photos and names of the people are just 
as effective!

I've added a full page of testimonials on Assessment Generator
web site:

http://www.assessmentgenerator.com/testimonials.html

Marlon Sanders, the author of "Amazing Formula" and other online 
marketing products, currently has 19 pages of customer 
testimonials. And that's for one product alone!  He has even 
created a mechanism for his customers to add feedback 
automatically, so that he doesn't have to worry about 
maintaining the web site and archiving testimonials.

However you do this, don't understimate the power of raving fans.
It is the most convincing, credible and exciting aspect of self-
promotion ever!

Dan Kennedy said, "I can promise you this: if you get nothing 
else out of this entire book but the inspiration to collect and 
heavily use as many good testimonials as you can possibly get, 
you'll have a strong competitive advtange from that alone."
 

I hope you enjoy the rest of the issue!

Warmly,
Milana Leshinsky
ACCPOW Founder & Editor
http://www.accpow.com
 
 

Build Online Assessments, Quizzes and Feedback Forms
with Instant Scoring, Automatic Follow-up, and Other Features! 
http://www.AssessmentGenerator.com

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How to get Booked on Oprah
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by Susan Harrow, 
Media Coach & Marketing Expert 

Most people believe that getting on Oprah will make them a 
millionaire, their book a bestseller or their business boom. For 
your career to take-off like the last space shuttle, you must 
prepare to make the most of your appearance. Here are some hot 
tips to help you get invited as a guest on the show, rivet your 
audience on the air, and ultimately sell yourself along with 
your product(s) or book(s). 

As a media coach and marketing expert, I have helped many people
get booked on Oprah, so I know there is a strategy that, if followed,
will help speakers increase their chances of getting on the show. 

Pitch and prepare. Before you actually get booked on Oprah, you 
need to know how to pitch an idea to the show's producers and 
how to prepare yourself for the big day. 

1. Tape and watch Oprah. At least a dozen hopefuls call me every 
year for media coaching or to help them create a marketing plan. 
The first words out of their mouths are: "I want to be on Oprah.
" When I ask them if they watch the show 90 percent say, "No." 
Part of preparing for success is becoming familiar with the 
content, format, rhythm and pace of the Oprah show. 

Your first step is to record two to four weeks of Oprah. Then, 
sit down in a comfy spot and watch them all at once. This will 
give you a sense of what's hot on Oprah for the next few months. 
(It does change and go in cycles). Notice which producers 
(listed on the credits at the end) are responsible for each 
particular type of segment. Send a producer information only 
after you are sure of who you'd like to approach and why. 

2. Pitch a hot topic. Never pitch your yourself, your speech, 
your product or your book. Instead pitch something that's 
newsworthy now: a pressing national issue, a controversial 
subject, a problem for which you have the solution, a common 
myth debunked. 

Propose a topic that is relevant to Winfrey's audience
(controversy, relationships, personal triumph, makeovers) then
prove you are the expert on that topic by telling only the
information that is relevant to the idea you're pitching. 

For acting coach Cynthia Brian, speaker and author of Be the 
Star You Are! (Celestial Arts), we created a pitch about how she 
helps teenagers work out their problems by role-playing with 
them on camera. We proposed a make-over show with before and 
after footage for parents with difficult teens. 

Although the show idea isn't directly related to her book this
is an area of Brian's expertise-and Winfrey has been doing a lot
of shows around parent/teenage relationships. Think about the
areas in your personal or professional life where you're an
expert and connect that to a provocative theme.

Article Continued Here...
http://www.accpow.com/public/articles/oprah.shtml
 

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Featured Coaching Tool: Are You Enterpreneurial Type
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Created by: Michelle Casto, M.Ed

The Department of Labor predicts that the #1 employer in 2010 
will be "self." A recent Internet poll of 25-44 year olds 
revealed that 90% of them hoped to own their own business. A 
survey conducted by Ernst & Young found that 75% of influential 
Americans believe that entrepreneurship will be the defining 
trend of the 21st century. Some of the factors that have 
attributed to the rise of the modern day entrepreneurial spirit 
are access to technology, a global economy, and corporate 
stagnation. 

But can anyone simply jump into self-employment?  Does everyone 
really make a good entrepreneur? 

For many people this level of personal responsibility is part of 
the challenge and enjoyment. The truth is that any successful 
entrepreneur rolls with the punches and moves with the winds of 
change.  This 20-question self-assessment will help your clients 
find out if they have what it takes to be an entrepeneur. 

For more details on this tool visit CoachingLab.com at:
http://www.coachinglab.com/catalog/MC-Entrepreneurial-Type.html

Find other coaching tools in our catalog at:
http://www.coachinglab.com/catalog/
 

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Housekeeping Links
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To read past issues, visit our online archive, go to:
http://www.accpow.com/public/insider

To access Member Updates & Resources, you need to be a paid member.  Join here today: 
http://www.accpow.com.

If you have already joined ACCPOW, but forgot your password, go to this link to retrieve it: 
http://accpow.com/pa/manage.html

Warmly,
Milana Leshinsky
ACCPOW, Founder and Publisher
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